For the Belgian designlabel INDERA, Studio Segers drew the new sofa range VIDA RAW, a dynamic furniture concept, tuned in on the users personality.
With the VIDR-concept, they would like to introduce sofas which are compatible with their environment and world of perception, sofas which are not odd but familiar, balancing on the borderline of récognition and renewal, according to Wim Segers.
The emotional value of this concept also stipulates the attraction right away. Indera see design as every-day poetry. The consumer should be able to imagine this piece of furniture in his living environment, but at the same time they would like to surprise by means of originality and flexibility.